Branded residences are the fastest growing segment of global luxury real estate. The global pipeline has nearly tripled in a decade, with 910 operational schemes worldwide by end of 2025 and a further 837 projects contracted through to 2032. The average global premium over comparable unbranded equivalents now sits at 33%, rising to 39% in resort locations. Marriott Edition and St Regis sit firmly within this premium tier.
Manchester is the UK's most credible challenger to London pricing. St Michael's, delivered by the same Relentless team in partnership with Marriott's W brand, launched Manchester's first branded residences at the same scale and benchmark pricing of £350k to £6m, with units sold internationally including in Singapore and Hong Kong.
Saint Mary's, with the more prestigious Edition and St Regis partnerships, is positioned to outperform.